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Archive for the 'Jean Paul Gaultier' Category

JEAN PAUL GAUTHIER AND ADVERTISING

February 22, 2007

 
1. The context
The male stereotype has known a real evolution years after years. For a very long time the man has represented the strenght, the virility, the authority. But nowadays, the star post themselves differently: more sensitive to appearance, more anxious by the image which they return to their public.
In our society, physical appearance became an [...]