Advertising – Lacoste

 This advertising is for a perfume, from the famous brand Lacoste.

In this advertising, men is clearly showed as an object, symbol of virility and strength. In spite of the target is wanted to be for male, women could also be touched by this publicity.

The keywords of this publicity are simplicity and natural. The colours are balck and white.

I think that men, watching this advertising will maybe be jealous from this man. But may be they would to be like him, so maybe they will buy this product for that reason. It is like “autosuggestion”, if I buy this product, I will feel better.

Perfume is very important, because it is the miror of our personality.