Advertising = Axe, the most famous brand bought by young boy

These are 2 advertising for the brand “Axe”.

According to me, this brand is the most famous to put the men at the row of “god”. It is maybe exaggerated, but in all advertising of this brand, the Axe’s products are synonym of power and attraction.

Irrestibility…Once again…It is the positioning of the brand “Axe“. Advertising for the brand“Axe” are always selling dream, and make to fantasm the young boy. The

receipt Sex, Sex ans Sex is still working ….

But in fact,  I think that all this advertising are ironic and made to be take like “second degree”. So why boys are still buying it ?!!!?